Creative Designer
Green Consumer Goods
2019
Client Overview
Swadhaarani is a brand that helps communities and individuals reduce their impact through environment through sustainable alternatives that are non toxic, zero waste and gentle on all creatures and eco systems. The company was started Anu Sirauthia with her vision to make sustainable living easier for everyone by making products that can be used in daily life so you don't have to sacrifice your personal health or make a lifestyle change.
Goal
I worked to create an authentic and trustworthy brand that is built on the idea of creating value for individual action. I have tried to capture the essence of Swadhaarani and translate their philosophy of ‘zero waste’ and ‘giving back to the nature’ into visuals.
90%
of respondents considered new brand identity to be authentic and trustworthy.
30%
increase in brand recognition among target audiences.
35%
Online sales revenue saw a remarkable 35% year-over-year growth.
Logo approach
Brand color