Pet Products E-commerce
2024
Client Overview
Furtens is a leading e-commerce platform specializing in high-quality pet products. They offer a wide range of items to ensure the well-being and happiness of pets. Their focus is on providing an exceptional shopping experience through a user-friendly interface and attractive design.
Task
To create a website, mobile app and admin panel
Introduction
In a world where pets are practically family, the pet care industry is booming, but not without its quirks. Furtens, our client, spotted the gap—a need for a seamless, one-stop digital experience that caters to every pet parent’s needs. Enter us, ready to tackle the challenge of designing a website, mobile app, and admin UI that could make even the most stubborn cat purr with satisfaction. This case study walks you through how we brought Furtens’ vision to life, balancing innovation with a sprinkle of humor and a whole lot of user-focused design.
Indian Market Analysis
With everyone at Furtens envisioning different paths for our luxury pet brand, aligning our objectives became the first major hurdle. To tackle this, I joined forces with my fellow designer, Kaushal, and we kicked off a Furtens design sprint.
Spotting hurdles
In a world where pets are practically family, the pet care industry is booming, but not without its quirks. Furtens, our client, spotted the gap—a need for a seamless, one-stop digital experience that caters to every pet parent’s needs. Enter us, ready to tackle the challenge of designing a website, mobile app, and admin UI that could make even the most stubborn cat purr with satisfaction. This case study walks you through how we brought Furtens’ vision to life, balancing innovation with a sprinkle of humor and a whole lot of user-focused design.
Limited Premium Options
Difficulty finding luxury, high-quality pet care services and products.
Inconsistent Service Standards
Challenges in finding consistently excellent grooming, training, and care.
Time Management
Balancing a busy lifestyle with the demands of high-end pet care and services.
Designging challenge sprint
With everyone at Furtens envisioning different paths for our luxury pet brand, aligning our objectives became the first major hurdle. To tackle this, I joined forces with my fellow designer, Kaushal, and we kicked off a Furtens design sprint.
How might we create a seamless, luxurious experience for pet owners that reflects the premium nature of the Furtens brand?
How can we position Furtens as the go-to luxury brand in a competitive market, ensuring it stands out for its superior quality and exclusive offerings?
Personas
As Furtens positions itself as a luxury pet brand, our focus is on capturing the high-end market of pet owners who demand nothing but the best for their furry companions. Through extensive research, we identified two primary personas that embody Furtens’ target demographic:
Luxury Lovers
These are pet parents who view their pets as family and are willing to invest in premium products and services to ensure their comfort and well-being. They prioritize quality and exclusivity.
Elite Care Enthusiasts
These individuals seek expert, personalized services for grooming, training, and health. They value convenience and prefer Furtens’ all-in-one, tailored solutions that ensure consistent, high-quality care for their pets.
Design Sprint Highlights
Mind Map
With everyone at Furtens envisioning different paths for our luxury pet brand, aligning our objectives became the first major hurdle. To tackle this, I joined forces with my fellow designer, Kaushal, and we kicked off a Furtens design sprint.
Empathy Map
We developed experience and empathy maps to visualize how users feel and what they experience with Furtens. This helped us identify areas where we could improve the user experience and make it more enjoyable.
Affinity Diagram
We used affinity diagrams to organize our ideas and insights into related groups. By categorizing these ideas, we could see patterns and decide which features and improvements to prioritize for Furtens.
User story
We outlined the steps our users take to achieve their goals using a user story map. This map helped us plan out the features and functions needed on our website to meet users’ needs and improve their experience.
Customer Journey
Design Guidelines
We outlined the steps our users take to achieve their goals using a user story map. This map helped us plan out the features and functions needed on our website to meet users’ needs and improve their experience.
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Furtens fresh look!
Easy-to-use homepage
The Furtens homepage is designed for smooth navigation, making it simple for users to find services and products quickly.
Provides in-depth information, including images, descriptions, and user reviews.
Mobile
Color
Bestseller
Size
L
XL
XS
Quantity
- 1 +
Stay tuned for additional screens that will showcase enhanced features and user experiences, demonstrating our commitment to continuous improvement in pet care solutions.
